Why Women Need to Invest and Not Just Save

Invest Money

You hear about people not saving enough for retirement on the news. Oodles of articles report on women living longer than men and the struggle many women have with money in their later years.

Family members, friends, and online communities mention the importance of women investing and they encourage you to get started.

You know it’s probably the smart thing to do. But honestly, you’re just happy if you can save a little money each month.

How can you even think about investing when there are so many things involved in taking control of your finances?

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It takes time and effort to:

And once you see the balance growing in your high-interest savings account, you can finally sleep a little better at night.

Putting more energy towards learning about investing (and coming up with the money to do it) seems overwhelming right now. You can’t retire for years or maybe even decades anyway.

So is it really that important for you to invest and not just save money?

Yes, it’s really that important.

While you may not be ready to jump into investing, it’s imperative you do so. Your future self will thank you for not putting it off any longer.

Investing doesn’t require a lot of work, money, or on-going commitment from you – if you don’t want it to. But the earlier you invest, the more time your money has to make more money.

Saving money is essential but investing helps fight the effects of inflation, grows your net worth over the years, and prepares you for what lies ahead – college for the kids, helping your aging parents, and taking care of yourself in retirement.

What Prevents Women (& Others) From Investing?

the how, when, where, and why questions about investing

You don’t have to pick winning stocks or become a landlord to be an investor.

Depending on your personal situation and financial goals, there are many different ways to invest; with a variety of “vehicles” to invest in.

But people – especially women – still shy away from investing and it can have a devastating effect on building wealth over many years.

Many think they have plenty of time to invest later in life. But each year they wait takes away from the power of compound interest.

Another common reason people don’t invest is they simply don’t have any extra money.

With student loans, consumer debt, mortgages, and more – investing isn’t seen as an option. Or a priority.

But many are leaving “money on the table” when they think they can’t afford to invest in their 401(k) – if their employer offers a percentage match on the money they contribute.

Here are some additional reasons people may not invest:

1. Lacking confidence

You can talk to people you trust, meet with investment advisors, and read article after article about investing and still lack confidence in knowing what you’re doing with your money.

Second-guessing yourself or seeking to find the “perfect” investment can cause you to opt-out entirely as you wait to figure out how to invest better before you even attempt it.

2. Being risk-averse

You hear about the stock market dropping and people losing money. The media reports predictions for the next recession on a regular basis.

Even though you’ve seen evidence the market has always gone up over time, you can’t imagine losing $1000 or even $100 at this point (or more as your money grows.)

Since women tend to be more risk-averse than men, they protect their emotions by playing it safe. Often too safe – skipping even relatively non-volatile investments like bonds and CDs due to their “money fears.”

3. Not understanding options

If you own a small business, lack traditional retirement account access through your employer, or stay at home to take care of children or aging parents – you likely still have investment options.

These include accounts such as:

And don’t forget real estate investing and other alternative investments can help build wealth too. Check out our review of Worthy Bonds, a product offering a 5% fixed rate of return.

4. Depending on others

Even if ready to start investing, some may wait for a loved one or trusted friend to set up the account and choose investments for them.

We know you don’t want to (nor should you) invest in something you don’t understand, but you owe it to yourself to learn enough to open, fund and select investing options.

Why Saving Without Investing Is Such a Problem

important investment words written on a green chalkboard

There’s plenty in the news about women and money.

You see headlines on the:

If women are making less, investing less, and collecting less – saving money alone won’t save their futures.

Not only do many women have less money overall if they aren’t investing it – inflation is eroding the purchasing power of the money they are saving.

While high-interest savings accounts help battle the effects of inflation, the interest isn’t making you money. Most years, you’re just beating or barely keeping up with the rate of inflation.

In other words, your money in savings accounts isn’t earning money over time. In fact, you’re likely losing money in a savings account (especially traditional accounts) because of inflation.

So you need to make a different plan. A plan that includes investments.

We’re not suggesting you quit saving money, as there’s a reason for holding an emergency fund!

But understanding the roles of saving and investing, and how they complement one another in supporting your overall financial health for a secure future is key.

While Saving is Great, Investing is Necessary

Savings accounts – preferably high-interest ones – can be used for short-term financial goals (think 3-4 years or less).

You trade risk for growth in these accounts but your money is safe and accessible. Put money in savings accounts for holiday shopping, a different car, or a downpayment for a house.

Most people keep their emergency fund in a savings account too. But there are times when investing an emergency fund can be beneficial as well.

Think about your long-term financial goals (5+ years) when you consider investments.

You invest so your money makes more money over time. Investing builds your nest egg for retirement or helps pay for college for your children.

Whether you choose to invest in index funds in the stock market, an alternative investment such as Worthy Bonds, or in an income-producing asset like a rental property is up to you.

While they are higher risk than savings accounts, they can also generate much more substantial returns over time.

Embrace Investing As A Way To Build Wealth

At this point, hopefully, you see why it’s important for women to invest and not just save.

Investing helps you save yourself and your future. But it can still be a difficult step because it isn’t just about the money. It can involve a lot of emotions too.

For some, it helps to think about investing as putting a priority on what you value.

If you want enough money to be independent in retirement, help your kids with college, or support the charitable missions of organizations important to you-you need your money to grow.

That’s why you invest over the long-term. And believe it or not, many women are very good investors. Recent studies show they often have better investing outcomes than men.

young woman holding cash she earned in the stock market

Women are more likely to:

  • Question, research, and seek support from financial professionals rather than follow hot stock tips
  • Choose index or target-date retirement funds
  • Practice buy and hold while tuning out the noise of the up and down market
  • Apply the brakes before taking a loan from their 401k – understanding the negative impact it can have on retirement savings
  • Perform more due diligence as real estate investors, and be less likely to bid on foreclosures

When women shift their mindset to include crucial investing along with saving, they can make big strides in growing their wealth.

And they’ll help other women with similar goals do the same, because they know it’s about supporting them, not competing with them.

Successful Women Investors also:

Saving and Investing Are Both Essential

Taking control of your finances and planning for your future is critical. So by all means, save. But it’s really important for women to invest too.

No matter where you are on the journey, keep in mind the role of investing and how starting early, and investing often – even with a small amount – can make a huge difference down the road.

While some investments require a minimum amount to start, many don’t and starting with $20/week or $100/month – and increasing it when you can – will help you learn, gain confidence, and make investing a habit.

If you’ve not yet enrolled in your company 401(k) or opened an IRA consider setting yourself a goal to do so within a week or two from today.

Contact your HR department and look to trusted brokerages such as Vanguard, Fidelity, and Charles Schwab, to start contributing towards your retirement investments.

Tracking all your savings and investment accounts is easy too with online tools through Personal Capital or via spreadsheets with Tiller Money.

Read some financial books and blogs to continue education yourself.

Just as we want women to see themselves as scientists, doctors, lawyers, politicians, and pilots – we want them to see themselves as investors too.

We’re here to answer any questions we can or aid you in finding the resources you need, contact us or comment below. But since we are not professionals, consider seeking the advice of a fee-only financial advisor for your specific investment needs.

Vicki Cook and Amy Blacklock

By Women Who Money Co-Founders, Vicki Cook and Amy Blacklock

Vicki and Amy are authors of Estate Planning 101 – a Crash Course in Planning for the Unexpected -coming soon from Adams Media.